We are thrilled to announce an exciting evolution in our brand’s journey with the introduction of two new logos! These fresh designs not only represent our commitment to innovation and excellence but also pay homage to our rich history and foundational philosophies.
Discover Our New Logos
You can view and download our new logos right now! They are available on the PIT STOP page of this website, making it easy for you to explore and integrate them into your communications and marketing materials.
A Closer Look at Our New Branding
- Main Wordmark: Our updated main logo incorporates a “1” in the word PR1CE, a nod to our “Simple Price. Simple Process.” philosophy. It represents our commitment to straightforward, transparent, and hassle-free car buying with just one price—no negotiating needed. And the oval surrounding the wordmark is a Race Track – a salute to our rich racing heritage.
- Secondary Logo: The secondary logo features a stylized ‘P’ with the year 1976 inscribed within. This marks the year Tom Price opened our very first dealership, honoring the legacy and the beginnings of our commitment to the local community.
Why the New Branding?
These logos are more than just aesthetic updates – they signify our growth and the new paths we are exploring as a company … they represent our dedication to providing the best service and the most exceptional automotive buying experience in the Bay Area!
Stay Tuned!
This is just the beginning of our new branding rollout. We will be sharing more updates and new elements of our brand identity in the coming months.
We appreciate your continued support and enthusiasm as we step into this exciting phase. Check out our new logos today on the PIT STOP page and see how we’re driving towards the future!
