At Price Family Dealerships, we believe in the power of knowledge and connection, and our recent Price Family Women’s Circle quarterly meeting was a shining example of that commitment. Hosted by Women’s Circle president and GM of Volvo Cars Marin, Diana Kennedy (pictured above), the event took place at the Roundhouse in San Ramon, bringing together approximately 150 employees from across the company. Acclaimed author and speaker Katie Mares headlined the meeting, offering valuable insights into the CustomHER Experience and highlighting the significant role women play in the car-buying process.
Katie captivated the audience with her engaging presentation, offering practical tips on how our dealerships can be more inclusive and improve the customer experience for women. Her approach shed light on how women’s voices and needs must be recognized and respected throughout the entire purchase journey.
The event was an incredible opportunity for employees to come together, learn, and grow. Katie’s message was clear: when we understand and cater to our female customers better, we create a win for everyone – customers, employees, and the dealership.
If you missed the event or want to dive deeper into Katie’s invaluable insights, the entire presentation was live-streamed and is available for replay on our YouTube channel. We encourage everyone to watch and learn how we can continue improving our customer service approach.
We look forward to the next Price Family Women’s Circle meeting, where we’ll continue to foster a community of empowerment and growth!
